J. Peterman was a catalog retailer famous for selling odd and romanticized clothing in a catalog that featured sketches and purple prose about the exploits of the retailer's founder, John Peterman. In the mid-90s, Seinfeld parodied John Peterman and his catalog business by creating a pompous character named Jacopo (J.) Peterman, who ran a similar catalog clothing business where the character Elaine worked. J. Peterman was portrayed by famous character actor John O'Hurley. In 1999, the actual J. Peterman went bankrupt and sold the catalog company to another company, Paul Harris Stores. One year later, Paul Harris Stores also went bankrupt. John Peterman raised capital and bought back his business. His business partner? John O'Hurley, the actor who had portrayed him on Seinfeld.
This is all a round-about way of telling you:
J. Peterman has a blog. And it's utterly fascinating!