Saturday, November 15, 2008

Toyota's "Saved by Zero" ad campaign is making people homicidal.

This is a great example of advertising agency and their client clearly not getting it.

Yes, I hate the Toyota ad, but not nearly as much as I hate the utterly-insulting-to-every-Latino-on-earth super-ghetto Optimum Online musical puppet ads that have been airing in the Northeast, ads that truly make me want to shove knitting needles in my ears.

10 comments:

Nathan said...

Everything about that commercial is annoying. It was a horrible song to begin with and the commercial twists the fishhook in your ear by altering the notes slightly. And just what the hell did the lyrics mean in the first place.

And it would seem that all commercials over the last year for cable/dsl are aimed at annoying the hispanic market.

DFortier said...

My wife thinks I'm nuts because I like commercials, but I have a marketing degree, so why not enjoy the fruit of advertising.

However, "Saved by Zero" seems to play twice out of every three breaks during NFL games. For weeks now, I've been changing channels or muting the TV when commercials come on during NFL football, just in case Toyota comes on.

I'd be willing to bet that if the other advertisers knew their commercials were falling def on many ears, they would pull their ads and stop wasting money.

http://newguydave.livejournal.com/

acpaul said...

I think that commercial may easily be the most annoying thing I've seen on TV in quite some time.

Yet another reason to go back to reading books. No annoying commercials.

Jeff said...

I thought it was just me.

Last Sunday, I was suffering through a bout of shore leave, lying on the couch and trying to watch a football game. I had to turn the television off because that commercial was given me dry heaves.

S. E. Ward said...

*waves needles* Gotcha covered!

Joe Iriarte said...

I'd never seen the OI ad before. It's annoying, but I'm not seeing what's so utterly insulting about it. The line "mucho fast they go go go" is especially lame, because it's ungrammatical in two languages, but that just indicates that whoever wrote the lines was a doofus.

Elissa M said...

Gee, I miss so much by not having TV...

H. L. Dyer said...

Here's a much better car ad...

Car Cake Commercial

Sex Mahoney for President said...

It's the little things like this that I miss while living outside the US.

The Toyota ad wasn't terrible. It looked and sounded like every other auto ad I've ever seen. Sure, the song is a little annoying, but not as annoying as hearing The Kinks or The Who bastardized to sell strawberry scented douche and premium whale blubber.

The Optimum commercial, on the other hand, is a one minute spot with a truly annoying song. Thirty seconds of it might not be too bad, but one whole minute? That's asking too much.

Download the shows you like to watch and get rid of your cable television service providers.

Sex Mahoney for President

virtualredhead said...

Here's the thing: Jingles are a valid, and often extremely effective, method of advertising. But they only work for top-of-mind sort of products and if the jingle actually gets you to remember some kind of relevant information.

SBZ has clearly failed here, but don't forget the many others that have succeeded.