One great way is to take a class like the one my colleague June Rifkin Clark is teaching at the end of February. June, who was a literary agent for many years, got her start as a marketing and branding expert. Now she works with authors and businesses on how to build brands. Lucky for you, June also teaches an inexpensive workshop in brand-building for authors. And if you're in the New York City area, you can sign up for this class now:
BUILDING YOUR AUTHOR "BRAND"
A Course for Writers
Six Wednesdays, starting February 24 and running through March 31
Whether seeking a publisher, self-publishing, or simply wanting to attract an audience for your work, it's all about your "brand." Over the course of 6-weeks, you'll hone your brand and master platform-building tactics and social media tools that'll cultivate readers and fans, create buzz, and get you noticed!(Oh, and I'll be a guest-speaker on one of these nights, too!)
Location: Pearl Studios, 500 Eighth Ave., New York, NY
For more information and to register, email June at june (at) juneclark.com or call her at (917) 677-9600.